Bill Cates

Bill is the author of four best-selling books: Get More Referrals Now, Beyond Referrals, Radical Relevance, and The Language of Referrals. He is also the host of the acclaimed Top Advisor Podcast – now ranked in the Top 5% of podcasts worldwide.

For over 30 years, Bill has helped financial professionals move from incremental growth to exponential growth by: communicating more compelling value, balancing digital and human engagement and marketing strategies, multiplying their best clients through personal introductions, and targeting profitable niches.

In 2025, Bill was named the #7 Influencer for Financial Advisors in a survey by Indigo Marketing. Bill was inducted into the Professional Speakers Hall of Fame in 2010 (with the likes of Ronald Regan and General Colin Powell).