Tilly Freedman
Marketing Manager
Tilly Freedman is the Marketing Manager at Aspen responsible for establishing cohesive and scalable marketing programs created to drive organic growth among Aspen’s partner RIAs. She uses data-driven marketing strategies to evaluate each RIA’s needs and opportunity areas to build surround-sound marketing programs designed to enhance lead generation and client conversion for our partners.
Prior to joining the Aspen team, Tilly built out retention, content, social and go-to-market programs at Goldman Sachs’ consumer bank, Marcus. She nurtured existing customer relationships among the bank’s 2.5 million customers, designing personalized marketing journeys to achieve lasting customer relationships. Tilly also built a content marketing program intended to generate value exchange among customers and prospects to distinguish Marcus from its competitors.
Tilly is from the north Chicago suburbs and currently lives downtown Chicago with her Boston terrier.
Tilly graduated magna cum laude from Northwestern University with a Bachelor of Arts in communication studies, a minor in business institutions, and a certificate in integrated marketing and communications.
In her free time, Tilly loves to paint, do yoga, and spend time outside either at the park with her dog, SCUBA diving, or skiing.
